VENICE ORGANICS:

VISUAL REBRAND AND OTHER MARKETING SERVICES

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CHALLENGE

My client, Rowe of Venice, required a visual rebrand—including a name change, a design upgrade, and the development of branding guidelines—to solidify its identity and stand out in the competitive organic chocolate market.

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SOLUTION

As Decibel Agency, I embarked on a holistic rebranding effort, identifying the brand’s core values and market positioning. This led to the development of a new name (Venice Organics), tagline, visual identity, and branding guidelines. The project encompassed logo design, packaging, product naming, and digital presence to ensure a cohesive brand experience across all customer touchpoints.

 

RESULTS

The rebranding initiative successfully repositioned Venice Organics in its market, with a fresh, stylish brand identity that resonates with its target audience and differentiates itself from competitors. The new branding guidelines ensure consistent application of the visual and verbal brand elements, significantly enhancing brand recognition and customer loyalty.

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OTHER SERVICES PROVIDED

Website audit and recommendations, icon design, social media recommendations, competitor research, FDA research, investor pitch presentation, collateral design and general brand and marketing consultation.