AMERICAN ACADEMY OF OPHTHALMOLOGY:

ANNUAL REPORTS

 

All: Copywriting, editing, image/video/B-roll sourcing, design direction.​​

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AAO YEAR IN REVIEW

From 2011 to 2018, our years in review were long-winded PDFs that had little ROI. In 2019, I convinced our new VP to let me cut copy considerably and make the whole report digital. It was a huge improvement. ​

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FOUNDATION ANNUAL REPORT

Because the Foundation liked to mail the report to big or potential donors, going online was a harder sell. Perhaps the success of our online activities during Covid helped them warm up to going digital in 2021. 

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WASHINGTON MID-YEAR REPORT

Due to a staffing shortage, I took over our advocacy office's mid-year report and report marketing in 2015. It was a nice change of pace and very educational.​ (PDF)