ANNUAL REPORT

AAO Foundation:

2021 Annual Report — Future Forward (Digital)

Copywriting, image selection, design direction

ANNUAL REPORT

AAO Foundation:

2017 Annual Report — Together, We're Making a Difference (Print)

Copywriting, image selection, design direction

PRINT AD

AAO Membership:

2018 Ad Series —Resources, Community, Advocacy

Copywriting

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For EyeNet Magazine, Ophthalmology journal, and other industry publications​

PRINT AD

AAO Foundation:

2018 Orbital Gala — Join Your Cool Academy Cats

Copywriting

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For EyeNet Magazine, Ophthalmology journal, and other industry publications

PRINT AD

AAO EyeCare America:

See Life's Precious Moments

Copywriting​

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Created for USA Today

PRINT AD

AAO 2007, 2008, 2009:

Final Program Meeting Archives Series

Copywriting, design

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For annual meeting printed programs and EyeNet Magazine

PRINT AD

AAO Advocacy:

Mid-Year Forum 2017 — Politics. Policy. Practice Management

Copywriting

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For EyeNet Magazine, Ophthalmology journal, and other industry publications​

BLOG POST

AAO:

Log and In — A Love Story 

Copywriting​

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Blog post for my monthly writing/grammar/style column in the internal Academy Focus staff newsletter

BLOG POST

Latitude 35 Travel:

It's All About the Food — Eatables as Experience

Copywriting, photography

EMAILS/NEWSLETTERS

AAO Foundation:

"News From the Chair" Column for the Scope Newsletter, Winter 2021

Copywriting

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Included in the Scope newsletter, with a similar version emailed independently to a bigger audience.​

EMAILS/NEWSLETTERS

AGS 2018:

Two Exhibitor Recruitment Emails — Meet With 1,000 Specialists & Most Likely to Succeed

Copywriting

EMAILS/NEWSLETTERS

AAO Membership:

2021 Recruitment Email — Nonmembers

Copywriter

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Achieved 5.4% conversion. Goal was 2%.

SOCIAL MEDIA

AAO Foundation:

Orbital Gala 2020 — Notorious R-O-N

Post copywriter, brand/video director

TECHNICAL COPY TRANSFORMATION

AGS Website:

Patient & Family Resources Content

Copywriting

Transformed technical patient information from Flesch-Kincaid grade level 15.9 to 5.2. 

VIDEO

AAO 2020:

Thanks for Attending — The Juggler

Copywriting, image selection, direction

Making a virtual event look as exciting as a live event would have been 

ANNUAL REPORT

AAO:

2020 Year in Review — A Year of Challenges and Perseverance (Digital)

Copywriting, image selection, design direction

ANNUAL REPORT

AAO Advocacy:

2015 Washington Mid-Year Report (PDF)

Partial copywriting, editing, image selection

PRINT AD

AAO Foundation:

2016 Support — Empower Lives Near and Far

Copywriting

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For EyeNet Magazine, Ophthalmology journal, and other industry publications

PRINT AD

AAO 2018:

Art + Science — See You in Chicago

Copywriting

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For EyeNet Magazine, Ophthalmology journal, and other industry publications

PRINT AD

AGS Foundation:

AGS Cares — Help Us Save Our Patients' Most Treasured Sense

Copywriting

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For Ophthalmology Glaucoma journal and other industry publications

PRINT AD

AAO Museum of the Eye: We're Open!

Copywriting

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For EyeNet Magazine, Ophthalmology journal, and other industry publications

POSTCARD

AAO Advocacy:

Mid-Year Forum 2017 — Take a Step Toward Higher Quality of Care

Copywriting

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Postcard for distribution in AAO 2016 hotel door drop bags

BLOG POST

Latitude 35 Travel:

Wadi Shab and Bimmah Sinkhole, Oman

Copywriting, photography

CORP. COMMUNICATIONS

Health Tech Client #1: DRIVE Campaign

Copywriting, design direction

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Created website and email copy to communicate company values internally and externally​

EMAILS/NEWSLETTERS

AGS 2018:

Two Presenter Recruitment Emails — Dare to Share & Blanchett, Hanks, Iñárritu...

Copywriting

EMAILS/NEWSLETTERS

AAO Foundation:

2021 Orbital Gala —Masquerade

Copywriting

EMAILS/NEWSLETTERS

AAO Membership:

2022 Recruitment Email — Incoming PGY2s

Copyriter

TECHNICAL COPY TRANSFORMATION

Health Tech Client #2:

Sales Team Tools

Copywriting

Translated complex white papers and slides into compelling PPT presentations and Instagram series

VIDEO

AAO Foundation:

Museum Campaign Thank-You — Celebrate!

Copywriting, image selection, direction

 

VIDEO

AAO 2013:

Save the Date Teaser — Feed Your Mind and Soul

Copywriting, image selection, direction