KAREN M CRISTELLO, MBA, CTSM
brand development
integrated marketing communications
events & trade shows
testimonials
"Karen is a consummate professional when it comes to digital marketing. She was hired to improve the SEO of our high-end jewelry website, and quickly came back with an audit and checklist of recommendations that delivered results. We wouldn't hesitate hiring Decibel again [they did!] to amplify our marketing efforts."
​
– Nick Engel, Jeweler-in-Chief, Nick Engel & Co.
"Karen is a talented, creative, innovative designer and writer. The Foundation team depends on her again and again for competent, stellar work, meeting deadlines and always above and beyond what she is asked to do. We enjoy working with Karen. She understands and appreciates the collaborative nature of design work and is conscientious, driving towards the best product she can create. I delight in her work and am always excited to see her pieces. I am thrilled with the beautiful, elegant new Museum of Vision piece for major donor solicitation. WOW! Thank You!"
​
– Tina McGovern, Executive Director, American Academy of Ophthalmology Foundation
"I reached out to Karen for marketing services in the first of my 15 years of owning two live music venues. I did not have the time or knowledge to pursue marketing, as my energy was focused on operations. Karen built the websites for both locations, maintained the monthly live music calendars and sent the customer email newsletters, all of which needed constant updating with live events. She is very responsive, creative, with a great sense of design and fabulous writing skills. My husband and I had a successful business for many years, with many sold-out shows that would not have been as successful without the marketing that Karen provided. I would not hesitate to hire Karen (Decibel) again."
​
– Jennifer Wallace, Owner, Duff's Garage and Starday Tavern
"Karen is a great project manager, handling a very long and arduous publishing process with great poise. She manages all details both big and small in a professional and competent manner."
– Philip Goldworth, President/CEO, Detati Communications​
​"I have enjoyed working with [Karen] and how her courtesy, professionalism and always cheerful attitude has made my job a little bit easier. ...Fashion editors always need things 'yesterday' and Karen was always there for me and my entire staff ... and if she was unable to fill our requests to our specifications, she always came through with just the right things for us on her own. She is indeed a treasure!"
​
– Adrienne W., Accent Magazine & International Kids Fashion Show
"I’ve had the privilege of collaborating with Karen for over seven years, and it’s truly been a transformative experience. Karen is more than a marketing consultant; she’s a trusted partner in strategizing for my business. Her expertise in copywriting, design, website development, and overall marketing strategy consistently introduces fresh, insightful perspectives that open new possibilities. ... I wholeheartedly recommend Karen. Her input has significantly boosted my projects. If you get the chance to work with her, take it—her impact is meaningful and enduring."
​
– Claudia Sandoval, Coach/Facilitator
​"I had the immense pleasure of having Karen on my team for more than 12 years. She's smart, strategic + detail-oriented (tough combo to find), and a wonderfully talented writer and editor. I can't say enough good things about her. She's GOAT."
– Brandi Brooks, Director of Marketing, American Academy of Ophthalmology
​​"Karen is amazing. She’s hired me for projects big and small over the past 10 years, from print postcards to email series, fundraising packets to annual reports. I’m always struck by how she balances big-picture vision with attention to detail—no small feat. Her clear point of view, creative instincts, and wicked organizational skills make every project a joy. Plus, her wit and warmth are unmatched. ... I recommend her completely."
​
– Laura Benys, Writer, Creator, Brand Strategist
​"Karen managed the PR department for Dr. Martens, specializing in our connection to the music industry. The position required someone who was well connected, organized ... and motivated to gain maximum exposure for our brand. Karen excelled in all areas. She secured highly visible PR exposure with our CD Sampler program and sponsorship of the Everclear tour nationwide, among many other responsibilities. A task of this kind often takes a team of people in the field — Karen managed the available resources excellently. Her shoes were tough to fill when she moved to Asia."
– Jeffrey Scheid, VP Marketing/Sales Manager, Dr. Martens AirWair USA
​"Karen was very thorough and efficient at overseeing the entire project [GusGus US tour PR/marketing], ensuring that each of the 25 tour markets were effectively covered. She was outstanding at following through with meeting deadlines and liaising with all the key parties involved with the project; this included promoters, retailers, media, distribution and the record label. Karen has excellent communication abilities, works well under pressure and has superior marketing and public relations skills."
​
– Bev Chin, Director of Marketing, 4AD Records